Common x Diesel. Puff (and now Jay-Z) are not the only ones who can rule the cologne biz. Although Jay-Z’s fragrance deal is getting a lot of the press, Common’s cologne deal with Diesel is still pretty big as well. Yea he might not have a fragrance empire like Jay just built, but Common will be getting some SERIOUS money with the launch of his cologne “Only the Brave” which will be pushed by Diesel.

According to Billboard, “the rapper will be featured in the print and television ad campaign, shot by photographer Platon. He will also perform at selected Diesel stores worldwide, including the Los Angeles location on May 20th.”

• Common’s “Only The Brave” cologne ad campaign
• Common’s AMP Energy Drink commercial
• Common’s Diesel “Only the Brave” cologne TV ad
• Private Concert with COMMON and Diesel?
• Video: Common & Bambaataa in Zune commercial