Diddy x Twitter. Diddy should be a politician with all the catchy slogans he spits out for Twitter. You have the all-time fave “Let’s go!!!” followed by “Don’t Stop!” and let’s not forget “Let’s get it!” Well now Diddy introduces us to his newest slogan “Lock in!” The message is actually on point. Check out his latest P Twitty vid to see what “Lock in!” is all about.

• Diddy launches interactive “Last Train to Paris” iPhone app
• Diddy turns down company advisor job with Twitter
• EXCLUSIVE: First look at Diddy’s new Sean John collection
• Diddy’s high concept “Last Train to Paris” website
• Diddy ignites KFC vs. Popeyes war to boost his Twitter traffic