UPDATED: After many attempts of trying to reach them directly, a spokesperson for Sears has reached out to us refuting the claims that LL’s clothing line is shutting down. Their official statement as follows:
Sears values its partnership with LL Cool J and will continue its commitment to providing the LL Cool J collection to its customers, both in-store and online. The collection is characterized as affordable, iconic apparel for the family and represents an important breakout brand in Sears’ wide assortment of tees, denim and hoodies.
Our source still says it’s true and it sure wouldn’t be the first time that company public relations says one thing but their own staff says another.
LL Cool J x Sears. WoooHa drops another exclusive and unfortunately it’s not good news…for LL Cool J. In case you haven’t noticed, LL has basically been silent about his Sears clothing line for the past year…and for good reason. A source at the apparel buying department at Sears has exclusively revealed to us that the LL Cool J clothing line is indeed shutting down due to a lack of sales and forced cutbacks from the Recession. We got the drop way back in February but WORD ON THE STREET is now it looks like it’s official.
The benefit to the consumer though is that Sears is drastically cutting prices of all LL Cool J branded apparel from 50%-75% off to clear all existing in-store inventory. Check the official Sears site to directly purchase. Sears had invested millions in bringing LL in as an official spokesperson which included ad campaigns and in-store merchandising. Unfortunately the Recession took a big hit out of his sales and the label never recovered. WoooHa is still waiting for an official response from Sears Corporate to confirm these claims.
Some how I think LL will get over it. Wait…he already did. LL will be starring in the upcoming “NCIS” spin off TV show later this year.
Is this really a surprise to anyone? This line looks like complete shit too
Yet I just read WALMART sales and shares are way up. Maybe it is just LL designs that the people are not liking
[...] to poor sales LL’s low priced hip hop clothing line offered exclusively at Sears is reportedly folding.¬† Expect to see him in a movie in the next [...]
ILL ADMIT I WAS AT SEARS LAST WEEK AND ALL HIS STUFF WAS ON SALE AND THEY WERE CLEARING ALL HIS STUFF OUT IN THE AISLES SO I KNEW IT WAS GOING TO GO UNDER SOON TOO! TOO BAD BUT LIL BABY WILL DO JUST FINE
who even knew he had a clothing line?? Guess not for long!
Sears values its partnership with LL Cool J and will continue its commitment to providing the LL Cool J collection to its customers, both in-store and online. The collection is characterized as affordable, iconic apparel for the family and represents an important breakout brand in Sears' wide assortment of tees, denim and hoodies.
[...] department store Sears to stock his signature hip-hop clothing line in May 2008, but according to Wooha.com, Sears bosses are pulling the plug on the collection for good. Related Posts:LL Cool J Sears [...]
Please see our update on this. Thanks.
[...] Source 1, Source 2 Posted by asmara on April 28th, 2009 in Celebrity Clothing Line, Celebrity Fashion News, LL Cool J Discussion [...]
[...] Wooha: A source at the apparel buying department at Sears has exclusively revealed to us that the LL Cool [...]
their clothing not bad,suitable for the young at this era.
I am in luv with LL – so I was willing to support his line…for my Man and family- But…why does everything have to have skulls and crosses on them…I know thats the “so Now”for fashion, but what if it really isnt and…. I am not an “Idolizing” person….one who wears crosses.We teach this same belief to our children- what u wear u are- People percieve that about you ! For my young daughter she diffently wasnt fee'ln the skulls-or the crosses.
So we found 2 pairs of in-expensive jeans..But why when we get home she was like “ma there is a skull and a cross on the jean button” I mean come on!! I think your clothing line may have lasted or will last a lil longer if you take in consideration not everyone wants to wear a cross or a skull- for some of your steep prices – Thank God Sears had a lot %50 off..
Hi I am a LLcooj fan i love his clothes i bought a jacket.Whichi am in to skulls and cross so it would i love that style.Pulse I saw i him on the Richard show when he gave a fan a makeover his clothes was hot i love it..
I’ll miss his clothing. I’d purchased a few shirts for my daughter and even a couple for myself! Cool J’s line was, IMO, very cute with an edge, and the prices were great. Maybe he should have done more to publicize it. Oh well…
Hi when will your new project take off we would be interested to do something for you
with the family queens style so looks us up when that day comes about looking forward
to that my facebook will be available soon nea is Tanea Lady T Parrott enjoy your week
This line looks like complete shit too,I’ll miss his clothing,Pulse I saw i him on the Richard show when he gave a fan a makeover his clothes was hot i love it..
i bought a coat {jacket} for my grandson last xmas. he wore it maybe 15 times and all the seams are coming apart. it will cost 40.00 to fix it. what can i do? cant afford a new one.
I bought a paitr of LL Cool J jeans today at my local Sears, and they are VERY comfortable, I typically wear Guess Jeans and Nautica Denim, but these are well worth the money, mine did NOT have any skulls on the buttons, and I also looked at buing a hoodie, none of those had skulls or crosses on them, but they did have some cool designs and artwork on the back of them and/or on the chest. I will definitely buy more of his clothing while its in the store.. I love LL, and I think his clothing is pretty fashionable, comfortable and durable!