This is the first time that Madden will have more than one player on the cover. Hopefully this is EA’s way of trying to lift the dreaded Madden Curse. Game hits stores on Aug 14th. Friends with The Koalition

Diddy x I Want to Work For Diddy 2. With no Danity Kayne, a small roster left on Bad Boy and Day 26 about as popular as the Swine Flu you can be sure Diddy will be pulling out all the punches for VH-1′s “I Want to Work For Diddy 2.” So what happened to his last assistant? Go the open casting call if you dare. Info at WorkForPDiddy.com. Filming begins this Summer.

Bow Wow x Entourage. Bow Wow makes good on his promise so far to quit the hip-hop game to concentrate on acting. He recently stated in his Twitter he’s making the full-time move to Los Angeles as well:

Reading scripts all day 2mar then moving into my new place! Ready to start that grown man life! New city, New attitude! Time 2 take ova Hollywood..

According to CL, Bow Wow begins filming for his reprised role in HBO’s “Entourage” this week as well. Bow Wow’s next movies are Hurricane Season with Lil Wayne and the drama Happy Together where he plays a thug named T-Boy.

Beyonce x Obsessed. We figured the urban Fatal Attraction angle would work but no one in Hollywood including WoooHa figured that it would be to the tune of $28 million opening weekend. Considering the movie only cost $20 million to make, it looks like Beyonce finally has that big movie she has been hoping for since Dreamgirls.

According to exit polls 58% of the audience was female which means 42% of the audience were males who were forced to go with their girlfriends but secretly wanted to watch Beyonce vs. Ali Larter. Movie is now projected to make close to $75+ million at the box office but will be tough considering all the Summer blockbusters start coming out this week.

Ludacris x Runaway Foundation. Ludacris and his Ludacris Foundation have teamed up with Greyhound and The National Runaway Switchboard to prevent child runaways. Check out this PSA that has been running for a bit now but we finally got our hands on it.

Cam’ron x Ben Baller. If you want a chain that is “snatch-worthy” and you are in the Mid-West everyone knows to hit up Johnny Dang. And if you are visiting the West Coast, the man to go to is Ben Baller. Mr. Baller has made pieces for everyone from Fabolous, Fat Joe, Chris Brown, The Game and now Cam’ron. Check out Cam’s new Jesus piece that is also featured on the album cover of “Crime Pays.” Via: CtotheJL

Biz Markie x Heineken. Biz Markie finally gets some of that advertising money as Heineken paid a fat licensing fee to use the famed “Just a Friend” song for this new ad. Ad is currently running on national network and cable TV programming. Via: RR

Every week WoooHa gets slammed with e-mails from PR reps, companies and most important, our readers informing us about the latest hip-hop inspired products that are currently hitting stores. “I Want That” will now showcase what WoooHa thinks are the best out there. We begin with this Krylon spray paint lamp. You can try making it yourself or buy it for $50 here. Props to Jeremy for the heads up.