Common x AMP. Kanye just announced his GURU Energy Drink sponsorship but it looks like Common beat him to the punch. Here is Common’s brand new AMP Energy Drink commercial that is currently running on national TV. And soon you will see him on more ads as he pushes Diesel’s “Only The Brave” cologne. This guy is raking in the money on these corporate partnerships.
Archive for April, 2009
Busta Rhymes wants to trade rap for a TV career

Busta Rhymes is no stranger to TV and film. He has had small roles in movies ranging from Who’s The Man? to Halloween: Resurrection but does Busta have what it takes for a full time acting career? I’m not one to doubt, because without Busta Rhymes there is no WoooHa. Busta recently stated:
“Yes I would (pursue a full-time TV career). I’m a big fan of House. I’m a big CSI: Miami fanatic. “And they pay good. The Will Smith money is still crazy, Fresh Prince of Bel-Air and all that. I got to know about what that syndication money look (sic) like.”
If he drops his rap moniker he does have the real name to pull it off…Trevor Smith. You think Busta has what it takes for a full-time acting career?
Common’s “Only The Brave” cologne ad campaign

Common x Diesel. As announced last week, Diesel has teamed up with Common to launch a cologne called “Only The Brave.” Common is the official spokesperson for the cologne and advertising and in-store displays and merchandise with Common are already hitting the malls. Diesel will back these mall ads up with in-store concerts featuring Common beginning this May. Here is a look at the current print ads with TV coming soon which we will have. ProHipHop has our backs.
Dame Dash introduces Tiret watches collab with Range Rover

Dame Dash x Tiret. Dame might have lost his wife but he still has himself one nice ride. At the recent Baselworld Watch Expo in Switzerland (Swatch need not apply) Dame unveiled a custom Range Rover Sport designed by his luxury watch company Tiret New York.
The truck was designed to compliment Tiret New York’s signature diamond watches (shown below) so naturally this custom Range has diamonds in it too. Some how I completely forgot Dame was part owner in this company. The sad thing is I bet Jermaine Dupri’s Pop Watches will do better.

Adidas unveils Mos Def Collection concept shoes

Mos Def x Adidas. Although we were the first to reveal info about Mos Def’s clothing collection with UNDRCRWN, the news is just starting to hit the mainstream. And to go along with that comes the unveiling of Adidas’ collaboration sneaker for the Mos Def Collection. These are currently in concept phase and not yet available to the public. I’m diggin the kicks though. Props to Smoking Section for the heads up.
Nintendo promotes tagging with WiiSpray
Forget bombing that subway or the side of your gradma’s house. Now you can tag up your girl friend’s plasma TV or your own for that matter. Nintendo has just released details and this video of the upcoming tagging simulation game called WiiSpray…complete with aerosal can Wii remote. I’ll probably buy this and it will most likely end up next to my Wii Fit. Covered in a lot of dust next to my Rock Band, Guitar Hero and 1989 Upper Deck Ken Griffey Jr. rookie card. Via: Rap Radar
Pharrell gives a Bionic Yarn update…talks textile

Pharrell x Bionic Yarn. Back in December 2008, Pharrell and eco-friendly textile company Bionic Yarn announced a very interesting partnership (see details here). As the new part owner of the company, Pharrell was charged with pushing Bionic Yarn into pop culture and the fashion world.
There has been little talk of the deal since, but just this past week fashion label Cole Haan hosted a dinner for Bionic Yarn and Pharrell here in Los Angeles. Pharrell continues to push the fact that the Bionic Yarn material made out of recycled bottles can be used for literally anything. He stated at the dinner:
“We want to do everything from high-end luggage to high-end denim, to university caps and gowns to Parks Department uniforms.”
That’s impressive. But what would be even more impressive is food made out of Bionic Yarn. Like Bionic Yarn fried chicken. Bionic Yarn Spam. I love Spam. Via: Drew Reports
Kid Sister’s Reebox Remix Collection TV commercial
Kid Sister x Reebok. Reebok has enlisted Chi-Town native Kid Sister to represent the second phase of their Remix Collection campaign. As part of their marketing campaign, Reebok is teaming with artists to have them remix a classic hip-hop song and promote the shoe collection. Kidz in the Hall kicked things off with their remix of “I Got it Made” (see trailer here) and now Kid Sister will be pushing the Remix Collection with a remix of the Jungle Brothers’ “I”ll House You.”
According to Baller Status, the next artist to represent the Remix Collection will be the artist formerly known as B.O.B. “I’ll House You” will be available for download with purchase of sneakers from the collection on April 21st. Check the TV ad that is running….
