Jay-Z x Rocawear. In case you haven’t noticed Jay-Z and his marketing staff have recently placed a priority on innovative marketing efforts to push Rocawear as a lifestyle and not just a clothing brand. First, the Rocawear team launched the social networking site Roc4Life a couple weeks ago, and now they have a mobile Rocawear “store” called the Rocawear Roc Pop Shop which is billed as a mobile shopping enviornment.
The Roc Pop Shop is currently touring New York and touts exclusive Rocawear merchandise that you cannot purchase anywhere else. Rumor has it even Jay might be making a couple appearances himself on the Rock Pop Shop tour. Via: Highbrid Nation
He should Twitter the location of the truck twenty four hours in advance like that Korean BBQ taco truck in LA. That's the Internet hype machine working for you.
the last time hova was on twitter was in December…where he at?
He's making Beyonce set up his facebook now……
goodlookin boss