50 Cent x Blood on the Sand. There is no doubt that 50 has been flexing his publicity-machine muscle to promote his newest video game “Blood on the Sand.” He did in-store appearances, contests to play against others and tons of publicity. Many in the gaming industry saw it as a clear sign 50 was serious about expanding his empire into the gaming world.

Despite all the efforts, “Blood on the Sand” has sold so little that it already can be found in “dump-bins” across America. According to NPD which monitors game sales, “Blood on the Sand” has only sold 56,000 copies from when it launched in February. In comparison, 50′s first game “Bulletproof” sold over 681,000 copies during the same initial launch window, which is TWELVE times more than “Blood on the Sand.”

The “Blood on the Sand” results are so terrible that publisher THQ did not mention the game at all in their recent earnings reports. Insiders say THQ is blaming the economy and recession but others are pointing to 50 Cent’s waning popularity with gamers and the fact that “Blood on the Sand” was originally dumped by its original developer. Will these results scare off Jay-Z from moving forward with getting into the gaming industry?