50 Cent sees where the money is…movies and video games. So it’s no secret that he’s been amping up his acting efforts and at the same time has been establishing himself on the video game end as well. His latest release “Blood on the Sand” was rated way higher than his first game which sold over a million units, but now 50 wants to take it to the next level with a sequel game:

“I’m hoping we’ll be able to do it,” Fif said with a grin Thursday at the Manhattan Play N Trade store, where he celebrated the game with his fans. “With the success of this actual project, we’ll try to do it again. “[Fans] said it’s a good video game,” the G-Unit business maven added. “They enjoyed it. I had the opportunity to play with some people online. That was exciting and another way to reach people that are aware of me.”

Video game production seems to be the next hip-hop mogul fad as Jermaine Dupri’s name has been floating around of producing a game and Jay-Z is rumored to be launching a game series in the near future as well. Via: DrewReports

Diddy x Sean John. Diddy is currently on the prowl for the new face of Sean John’s menswear. Nelly still is holding things down as official spokesperson for the Sean John underwear line but Diddy is looking for new male models and another publicity opportunity with his “Face The Future” model contest.

Check the official site for details as the public will get to choose the new face of the Sean John Fall/Winter 2009. Too bad Hansel and Zoolander retired from the game.

Liquor companies and rappers have had a long standing relationship from “Pass the Couvasier” to “Gin and Juice” to recent deals like Diddy and Ciroc or Dr. Dre and Drinks America (Check our Rappers x Liquor Company profiles for more details). One of the most recent partnerships is between Swizz Beatz and Hennessey’s new label Hennessey Black…but could the liquor and hip-hop party be over?

Moet Hennessy, parent company of the Champagne, cognac and other major spirits recently posted their first quarter 2009 results and they are not pretty. According to the statements, Moet Hennessy Champagne sales were down 35% and other premium liquor sales down as much as 25% due to the struggling economy.

With profits down, many marketers suggest cutting back on expensive marketing and promotions as the first line of defense. Will this mean the end to those extensive hip-hop artist branded liquor company websites, online shorts, exclusive concerts and multi-million dollar endorsement deals? Or do liquor companies need hip-hop support in order to survive? In the end it’s the consumer that decides…unless Diddy brainwashes us all.

RZA x Life is Hot in Cracktown. RZA continues to make his moves in Hollywood. Here is the official poster art to his next movie Life is Hot in Cracktown which hits theaters June 26th. Movie also stars Kerry Washington and is set for a limited release. Although RZA has a smaller role you can see his mug smack up front. Wu-Tang foreva!

Birdman shows off the new jewelry that he bought from his Cash Money publishing deals. Big balls of ice, armed security and millions of dollars worth in bling jewelry. But what are BG and Juve up to these days? Pretty sure they are not sitting on this kinda stash.

Eve x Whip It!. It’s been a minute since we have seen Eve up on the bigscreen but she is set to make her return in the Drew Barrymore female rollerderby comedy Whip It! Think The ATL meets A League of Her Own as an indie-rock loving misfit (Barrymore) finds a way of dealing with her small-town misery after she discovers a roller derby league in nearby Austin.

That’s right. Get ready to see Eve in skimpy clothes, crushing other girls while on roller skates. Wow. I’m there Her name in the movie? Rosa Sparks. Movie is set to release October 9, 2009 and is currently filming in Michigan.

Will.I.Am gets his five minutes of fame (actually more like a good 25+ min. of screen time for those who have seen it today) on X-Men Origins: Wolverine and he is already talking about his next movie project. In a recent interview Will talks about his desire to write a movie after he promotes BEP’s new album. When asked what the script would be about, he states:

There are a couple of things that I want to do, but I also have to figure out what I want to do first. There’s an old French sci-fi cartoon that I want to turn into a film. I won’t go into it further because I don’t want anyone stealing my idea.

I’m sure his ideas are pretty cool but I don’t see anyone here in Hollywood really stealing an idea about turning a French sci-fi cartoon into a movie.

Estelle x Belvedere. We have seen plenty of artist x alcohol partner collaborations. Just last week Swizz Beatz and Hennesy teamed together for a custom music video and even a dance contest (see details). Looks like Belvedere is trying to one up the competition by collaborating with Estelle to create a custom night bag to celebrate the launch of Belvedere Black Raspberry.

The bag is called the Belvie and will be sold nation wide for $1,400. The Belvie and Estelle will also be used in their marketing campaign.