Diddy x ENYCE. Diddy’s long awaited relaunch of the ENYCE Clothing line is almost set. We received a very interesting tip last night that Diddy has been carefully crafting the relaunch after the annoucement that he bought the company back in October of 2008. Between his various MTV shows, Ciroc, Sean John, and actually making music, Diddy has had to shuffle his time around to focus on the new ENYCE clothing line.

Our insiders say Diddy and team are currently focusing on the new mens and boys line first with the challenge of keeping ENYCE’s trademark style but with some new Diddy style as well. Purpose is for ENYCE to become another brand extension of Sean Combs, Co. which is Diddy’s official apparel company name but maintain a distinct style separate from Sean John.

The strategy makes sense as a way for Diddy’s empire to further expand. Check the exclusive new ENYCE logo here and it’s pretty obvious that Diddy wants the world to know who runs ENYCE now. Next phase is a complete website relaunch which we will have for you in the coming months.

NEW LOGO

OLD LOGO

It was only a matter of time before a flurry of Michael Jackson tribute shirts hit the market. This new Diamond Supply Co. “Tribute to MJ” shirt will be available in limited quantities in-store and online. Get em while they last. Personally I still can’t figure out if this is offensive or just creative….unlike those damn Auto-bot twins which were flat out offensive. Via: CtotheJL

Lupe releases this new ad for his upcoming LASERS album. What does LASERS stand for? Make sure to check out his revamped website for more details as well.

Kanye West x Louis Vuitton. Now that the Kanye West x Nike Air Yeezy hype is over it’s time to move on to Kanye’s next sneaker project with Louis Vuitton. NiceKicks has a nice photo shoot of the upcoming kicks. Here are some select pics but head over to the site for more.

Diddy x Guiness. Diddy has been accused of cheating on his multi-million dollar Ciroc endorsement deal with Diageo in the past but now it looks like his next move in the liquor business is a little more out in the open. According to our friends over at Advertising Age, Diddy has held talks with Diageo once again but this time to work of the Guinness and Red Stripe beer brands that is also owns.

There is no indication of when the beer deal will be struck, but it will most likely focus on pushing Guinness and Red Stripe further with the African-American beer drinker and the hip-hop/urban lifestyle consumers as well. Once we hear more you know we will have the full story. It makes sense for Diageo though as they firmly believe their investment in Diddy on the Ciroc deal has been worth it and hopefully Diddy can extend the brand equity of Guinness and Red Stripe in the same manner.

DeLaSoul x UNDRCRWN. Check this brand new exclusive tee where De La and UNDRCRWN teamed up for this “Stakes is High” tee which is of course named after their 1996 album. Buy it at the UNDRCRWN site. Via: NahRight

Can’t wait for this one. Talk of this doc have been around for awhile so it’s nice to actually see some real footage. The entire project is shot and produced by ODB’s brother Rasion Allah and includes exclusive footages and interviews with Ghostface, Meth, RZA, Raekwon, Masta Killa, ODB’s parents and more. Via: Rap Radar

Definitely some nice production value behind this trailer/ad for Cudi’s “Man on the Moon: The End of Day” album. Via: Kanye