50 Cent x Power Cologne. As we announced a couple weeks back, 50 Cent will be launching a cologne line called Power by 50 through his new Lighthouse Beauty company. Complex Magazine caught up with him during the launch and talked Power…
Complex: What brings you to the fragrance game and why the name Power?
50 Cent: Power translates in every language. It means the same thing. It’s just said differently. I still haven’t been a part of creating, from a business perspective a venture that translates in every market that I’m relevant, away from music. People decide to love American music with a different passion when they’re in foreign territories because there’s a language barrier that they’re breaking to accept it to begin with. Away from that, power is confidence. The confidence to deliver your answer when you’re in a board meeting is what will allow you to move up faster. The confidence to be yourself in front of people creates a separation. The people that you saw speak ahead of me at this event had to read their paper that people prepared for them. I didn’t, my confidence will allow me to do things my way and help people make a decision. People will like the idea of me just being me.
Complex: Do you think your fragrance will sell better than those by Jay-Z, Diddy, and Usher?
50 Cent: I don’t think it matters. I think it will be there as a representative of what I feel like is quality right now. People can decide. The consumers will decide that. If I said something to the likes of me feeling like I would be more successful than those other projects, it might turn some of them off. So I wouldn’t answer that question. I’d leave that to them to judge.
Complex: I just know that you’re competitive with your music so…
50 Cent: Yeah, but not with everything. You can’t be that way. The competitive nature of hip-hop culture has always had battling involved with it. So you battle with the other artist but not necessarily in business and everywhere else.
Complex: What fragrance did you wear before this came out?
50 Cent: Creed and Emporio.
50 is selling out his life now
yea but think about the upfront money he is getting on a deal like this. So his music might be old now but 50 is cashing in more than anyone else in the game/
Wow just cuz hes making money other than in the music industry you calling him a sell out? Ya’ll actin like if you were in his position you wouldn’t take the money.
[...] x Lighthouse Beauty. Before 50 Cent and his fragrance company Lighthouse Beauty decided on “Power by 50,” with its hydraulic motor looking fragrance bottle designs, there were others. There were [...]
[...] an ad for his new cologne “Power”, a creation of his new Lighthouse beauty company. Via Complex: Why the name Power? Power is confidence. The confidence to deliver your answer when you are in a [...]
I reviewed this product, and I have to tell you I didn’t think I’d like ANY cologne more than Usher’s, and I’ve smelled Jay-Z’s and Diddy’s. The only one that tops Power by 50 is Diesel, and Common is attached to that product. Honestly, I’m surprised 50 didn’t jump on that one considering he looks like a superhero and all. Diesel just sounds like 50.