Looks like Pharrell is giving Kanye a run for his money in the custom watch category. Here is a shot of his brand new gold encrusted G-Shock which is a collaboration model with Bape. On his blog over at Honeyee.com Pharrell wrote the following about his new watch:

My jeweler says it looks like I dropped this G Shock in a tavern filled of yellow rock candy…
Well,I think it’s more like a thousand fire flies in a jar.

WoooHa will refrain from stating what we really thing it looks like. But it sounds like the word “pit” but take the “p” out and replace it with “sh.”