Queen Latifah x Queen Fragrance. Queen Latifah is joining in on the latest urban music artist revenue stream trend with the release of a new scent by Parlux Fragrances. Queen by Queen Latifah ‚Äî featuring hints of mandarin, jasmine, cognac, Moroccan coriander, and Egyptian ‚Äî will hit stores in August and runs at $49. No word yet on distribution or marketing but I’m pretty sure Macy’s will come into play.

“Beauty really does start on the inside. It’s like a state of mind, a state of love, if you will. So I see a fragrance as just a natural expression of this state of love: Scent expresses a woman’s confidence and sensuality, it’s how she embraces her body, her mind and her strength,” the Queen said in a statement.

Here is a shot of the perfume compliments of the Crunch.