50 Cent and manager Chris Lighty have just launched a company called Lighthouse Beauty which will create, market and distribute a line of 50 Cent inspired colognes later this year. The first one to hit the market will be called “Power by 50 Cent” and will be distributed similar to other cologne and perfume distribution models…yes that means Macy’s.

Chris Lighty had the following to say about his new venture with 50:

“The typical musician or actor might not know much about developing a fragrance or a skin care line, but he definitely wants to capitalize on his brand potential. After spending years bringing clients to major corporations to forge partnerships, I wanted to take that synergy to the next level by establishing a destination for artists and celebrities to create and distribute their brands from start to finish.

What we’ll do at Lighthouse Beauty is not only transform a name into a product, but also take that product from its inception to the shelves.‚Äù

This is not 50’s first time entering this territory. He had a deal with Gilette for the RBX Pure 50 Body Spray earlier last year. Unfortunatley sales of body sprays took a nose dive and so did their deal. Let’s see how this whole perfume/cologne venture plays out though.

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