Beyonce x Sasha Fierce. Now it’s not just her alter-ego…it’s a freaking clothing line. Beyonce and Momma Knowles have recently announced the launch of the Sasha Fierce clothing line which will include sportswear, outerwear, handbags, footwear, eyewear, lingerie and jewelry and will be carried by department stores including Macy‚Äôs and Dillard‚Äôs. Lingerie for juniors? Hmmmm….is R. Kelly an investor in this?

All joking aside folks, Women’s Wear Daily claims the new line will be at price points between $25-$75 as the Knowles family hopes to attract younger teens to have them eventually buy House of Dereon in the future. Beyonce stated:

“The line really exudes a different side of my personality, which I am grateful that I can express.”

No official word yet when the Sasha Fierce line will hit stores. We just know it will be fierce (three snaps in Z formation!!!).

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