Diddy x Sean John. Some how Diddy found time to throw his annual White Party while taking a break from taking over the world. Well now that the party is over…Diddy is back to all business with the launch of his new Sean John Fall clothing collection. The Fall Collection and Sean John has a couple of recent notable things going on for it specifically a stronger online push:

- The winners from the online Sean John Faces of the Future model search held back in May are featured in the new Fall collection photos (shown below)

-A brand new Sean John blog was just launched to kick off the new fashion season

-Sean John releases this new “Celebrate Life” t-shirt with proceeds going to the Malaria No More foundation. Check em here along with Diddy’s message.

And now on to our exclusive first look of the Sean John Fall Collection. See if you can pick out Diddy’s son Christian in the ads.