We got to play Fight Night Round 4 a couple weeks ago before it dropped in stores as well and we were pretty impressed. Gets your fingers tired in a hurry though. So it’s pretty clear that DJ Babu and J.Rocc have been training for this game as they go over two hours straight playing the game as well as challenging anyone who comes their way.

Ja Rule x RuleYork TV. Ja Rule plans on making a big comeback and taking the industry by storm. To kick off his comeback campaign Ja has big plans (drumroll please)…to launch a website. In this video here Ja Rule hypes up his upcoming RuleYorkTV website which will launch in a couple of months.

Yes it’s a lot of hype¬†just for a website but you should see what he has planned for this new messaging technology he just found called Twitter! Question is…will a new¬†website save Ja Rule’s career? WARNING: Video contains Ja Rule-ish language not suitable for work…or at least turn your speakers down.

 

Drake x Strapped Condoms. This looks to be the first of many endorsement deals for Drake. He is now the new face of Strapped Condoms taking over for Lil Wayne….must be a Young Money thing. Here is the new Drake Strapped Condoms ad. Via: Rap-Up and In My State of Mind

Warning….do not teach your 1 year old child b-boy moves like these. Even a simple widmill to 1990 combination might knock a few years off your child’s life. Check this new Evian commercial complete with b-boying babies to “Rapper’s Delight.” Disturbing yet kinda cool. Via: Broken Cool

This would be perfect for scratching while watching repeats of “Law & Order: SVU” on the sofa…in my underwear.¬†Unfortunatley you can’t scratch on this coffee table but you can actually change out the vinyl.¬†All for a nice $850 here. Daily Drop always dropping the nice stuff.¬†¬†

Diddy x Ciroc. Diddy claims Ciroc & Lemonade as the official drink of the summer in this new ad. I’m sure plenty of this was served at his White Party this past weekend.

 Here is the exact recipe in case you want to drink like Diddy:

The “Diddy”
1.5 oz C?éROC Vodka
3 oz Lemonade
Shake and strain into a chilled cocktail glass

Kanye West x GURU Energy Drink. Back in April, Kanye West announced he was becoming an equity partner of GURU Energy Drink and would also be developing his own flavor of the drink in the coming months. Since then, news has been slow about when his drink would hit the market but WoooHa has landed the first official Kanye x GURU collaboration pics that will be used for promotional and advertising purposes. So THAT’s how he gets his beats to sound so good! GURU it up folks and be cool like Kanye.

After all the YouTube clips, the official DVD is now out. The movie/documentary follows Jim Jones through his daily life as label exec, artist and straight up hustler. Get it now at Amazon. Via: DailyDrop