IT’s FRIDAY!!!

-What the hell does Pharrell have on his feet? (BrokenCool)
-Justin Timberlake in running to play the Green Lantern (SlashFilm)
-Ghostface Killah to save music with Soul album (The Rap Up)
-Hertz Rental to rent out Lotus speedsters (Luxist)
-Mike Shinoda’s new art exhibit in Los Angeles (Hypebeast)

50 Cent x Streets of Blood. We been covering 50′s straight to DVD movie pretty thrououghly here at WoooHa. Now here is 4 min. clip straight from the movie. Get the entire film on DVD on July 28th.

Our very first review. There will be plenty more as WoooHa will now be reviewing and covering the latest products, movies, shows, etc. related to the hip-hop industry and urban lifestyle. Gatorade was nice enough to send us over some bottles of their brand new Michael Jordan Gatorade so we though rather than posting just a normal entry about it we would use it to kick off our first WoooHa Review.

Stay tuned for more reviews in the coming months as we already have stuff in the works with everyone from the latest clothing companies to the major movie studios. Ok back to the review….first off I’ve been a Gatorade junkie since I was ten so I know my sports draaank…..

WHAT: Michael Jordan branded Gatorade series (Championship Brand)

COLLABORATION: The Jordan brand and Gatorade go hand in hand (Be Like Mike) so it’s no surprise that a Jordan branded sports drink has finally hit the market. Tiger has his own….Michael should too.

AVAILABILITY: July of 2009 until they run out…it’s a limited run of six bottles and three new flavors

DETAILS: Each bottle of the Jordan Championship Brand tells the story of MJ’s rise to superstardom. The three new flavors are as follows:

Then – Championship Blue (Berry Cherry Blend): Tastes like the current Cool Blue

Now – Championship Gold (Citrus Orange Blend): Pretty much like the old school Orange

Forever – Championship Red (Berry Blend): Tastes like X-Factor Berry

THE VERDICT: Drink it. Overall the Gatorade Jordan Championship series is definitely a nice marketing campaign for Gatorade by recognizing the greatest basketball player of all time. The flavors themselves are not ground breaking and actually just taste like the current existing lines. But this clearly is not about the new flavors…it’s about changing the perception of Gatorade as not just a sports drink but as a collectible as well.

Unlike the current Tiger Woods series, this Jordan brand series is “limited edition” and it’s pretty safe to say there are enough Jordan-heads out there to sell the brand out. If so, expect more and more marketing campaigns like this in the future. Maybe one day there will be a Wu-Tang Clan Gatorade…I’d buy that all up.

WoooHa SCORE: 7 out of 10. The flavors aren’t bad but Gatorade gets points for an innovative way to extend their brand and add a “collectible” angle to their product. The Michael Jordan stories on the labels are cool added edge as well.

Diddy x Sean John. Some how Diddy found time to throw his annual White Party while taking a break from taking over the world. Well now that the party is over…Diddy is back to all business with the launch of his new Sean John Fall clothing collection. The Fall Collection and Sean John has a couple of recent notable things going on for it specifically a stronger online push:

- The winners from the online Sean John Faces of the Future model search held back in May are featured in the new Fall collection photos (shown below)

-A brand new Sean John blog was just launched to kick off the new fashion season

-Sean John releases this new “Celebrate Life” t-shirt with proceeds going to the Malaria No More foundation. Check em here along with Diddy’s message.

And now on to our exclusive first look of the Sean John Fall Collection. See if you can pick out Diddy’s son Christian in the ads.

Word to the wise to all artists out there. Make sure your money is in order and legit…and make sure your jeweler’s paper source is clean too. The much famed case of jeweler to the stars Jacob the Jeweler has come to an end with him giving $2 million in laundered funds to the Detroit D.A.

According to the Chicago Tribune, Jacob was sentenced in June 2008 to 2 1/2 years in federal prison for lying to investigators looking into a multi-state drug ring. He was accused of conspiring to launder drug profits for the “BlackMafia Family,” a ring that operated out of the Detroit area from 1990 to 2005.

DJ Hero is not the only one in the DJing console game world. Check out DJ Star for the Nintendo DS.

Rocawear has the unlikely collaboration with toy giant Mattel in releasing the limited edition Rocawear x Barbie collection. The collection is in celebration of Rocawear’s 10th Anniversary. No details yet on availability but we do know there won’t be a Jay-Z Ken or a Rihanna Barbie as part of the collection. Would love a Freeway Ken though. Beard and all. Rap Radar knows toys.

Daytime talk show “The View” has now suddenly become the publicity spot for rappers these days. Everyone from Soulja Boy to Lil Wayne has appeared on the show. Now LL drops on by to push his new TV show “NCIS: Los Angeles.” Via: NahRight