The newly resurrected Death Row has officially announced that they will be launching a film production unit that will heavily utilize the famed Death Row Records catalog. The Hollywood Reporter states that Death Row Films is set to shoot their first movie called Sons 2 The Grave (not to be confused with DMX’s Cradle To The Grave) in Toronto this October. The movie will use songs from the label catalog which of course includes Dr. Dre, Snoop, Tupac, Tha Doggpound, etc.
The film is about a young basketball phenom returning to an embattled inner city ghetto after two gunshots cut short his dream of an NBA career. So basically like the life of 50 Cent but replace “rapper” with “basketball player.” The film is said to still be fairly low budget as the new Death Row entire operations was recently purchased out of bankruptcy for $18 million. The new president of the company Lara Levi stated the following:
“This film embodies what we’re trying to do with Death Row, to tell human stories that don’t always have happy endings, and that allow us to learn from violence and disenfranchised lives, but not glorify it.”
“We’re looking at film properties that relate to “Boyz ‘n the Hood”-type stories, and to power the films with Death Row music,” Lavi said.
In the mean time, Lavi continues to look for ways to make money off of the catalog while physical CD sales continue to plummet. The label has already secured deals to license Death Row songs for EA Games, TV’s “CSI” and “Cold Case.” On one hand it’s good to see Death Row still alive and kicking…on the other hand we can’t just help but think that the Death Row name and catalog is now just getting pimped out to the highest bidder. Somewhere Pac is turning in his grave.
Suge would have pimped this out in a minute too. You forget – Pac been turning in his grave for years. This is nothing new to have Death Row pimped out like this.
was a king
so why do all blaik nergg die alol it too mant on us just why just say why
[...] ? Death Row Records goes into movie business [Woooha] [...]
pretty clear they reaching for everything they can to exploit the catalog – if i was dre or snoop i would be hella pissed at this – and you kno they contracts they signed when they was younger aint fool proof and suge exploited them – now suge gettin it right back to him
This will be a sure failure just like the overall relaunch of the label. Leave well enough alone.
[...] Death Row Records goes into movie business [...]