Diddy x Twitter. We ALL know Diddy loves him some Twitter (or at least his assistants forced to post on his account do).  His celeb status and constant pushing of his IAMDIDDY Twitter account have been worth millions in free publicity for the internet site and his over 1.7 million followers are further proof of that.

So according to recent leaked documents from Twitter Corporate, the company actually was working on a plan to hire Diddy as a company advisor with an equity deal  “in exchange for help on crafting an entertainment and marketing strategy in April.” The deal of course never went through as Diddy felt the deal was undervalued for his services. And so there you have it. Imagine how Diddy-ized Twitter would have become if the deal DID go through…you suddenly would be forced to add Cassie Ventura as a friend in order to access your account.