Ludacris x TAG Body Spray. Jermaine Dupri followed the consumer products money when he originally signed on to head up the collaboration between TAG Body Spray and Def Jam Records. Of course JD is no longer part of Def Jam but TAG Records and TAG Body Spray are still alive and kicking. In fact, Ludacris is the newest Def Jam member to join the TAG Body Spray family and has just introduced a new Body Spray line called “Get Yours.”
Luda is of course a long time Def Jam artist as well so the partnership goes hand in hand but make no mistake, he will not be on TAG Records. As part of the deal, Ludacris will promote TAG Body Spray and his “Get Yours” line with promotional appearances, advertising and the usual concert sponsorship opportunities. The revamped TAG Body Spray ad campaign has already launched and includes Carmelo Anthony and Rob Dydrek as fellow celebs with their own body spray line. Check the pics. In the meantime, Q Da Kid, the only official artist on TAG Records is still left hanging since Dupri left.
Poor q da kid got a bum rush deal having been left alone on TAG records wit now JD there to support him. Another fool dropped by the label. seeya.
Q Da Kid and TAG Records was all Dupri's idea so its no secret they are moving away from it. The funny thing is how big and all the hype it originally had. Now look at it will you?