Kim Kardashian has just signed a deal with 50 Cent’s newly formed cosmetics company Lighthouse Beauty, to create and distribute her own line of fragrances. Kardashian had the following to say to Women’s Wear Daily about the deal:

“What’s so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our distribution strategy. I can develop a product that truly represents me and speaks to my fans. Because of their commitment to including me in the process, the fragance really captures who I am.”

As previously reported, the first product to roll out under the Lighthouse Beauty line is 50’s new cologne called Power by 50 which is supposed to drop in stores in time for this year’s Holiday season.

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