Dr. Dre x Lady Gaga x Monster. Dr. Dre formally introduced Lady Gaga into his “Beats by Dre” headphone family as she will be launching a series of headphones called “Heartbeats” under the Beats by Dre division. The headphones are obviously targeted towards females who crave true acoustic sound or towards guys who like diamond-shaped jewelers on their headphones. The “Heartbeats” will hit stores in October. How the heck did Dre get stuck into doing this you ask? Two words…Jimmy Iovine. The partnership that Dre has with Monster is actually a deal brokered between Iovine and his Interscope label…Lady Gaga is part of Interscope and well you can fill in the blanks. Since Dre owns equity in the Beats by Dre line it’s a win-win for him…just as long as she doesn’t appear on “Detox.”
Check the pics from the press event which was recently held in Germany as well as official shots of the headphones.
Couldnt agree with you more. This is Iovine’s doing and Dre is along for the cash ride.
Still way overpriced but a smart move nonetheless.
IF DRE SPENT AS MUCH TIME ON RELEASING DETOX AS HE DOES ON HIS BEATS BY DR DRE HEAD PHONES MAYBE WE’D ACTUALLY GET THE DETOX ALBUM. BEEN WAITIN FOR A MIN NOW. WHATS CRACKIN DRE??
I’m with you on that…it’s cool seeing Dre out in the public again doing stuff but he HAS TO KNOW his fans have been waiting on Detox for years…with very high expectations.
Dre is lookin old ..Cant wait to meet that guy ..and take his spot ..Dre im comin for you ..check da myspace..http://www.myspace.com/mobuckproductionz
[...] ? Dr. Dre introduces the Lady Gaga “Heartbeats” headphones [Woooha] [...]
that sick
[...] officially launched Gaga’s Heartbeats headphone line to the U.S. market this past week after weeks of anticipation built from their international release. At the press conference, Iovine talks about how he and Dre [...]