If it worked for Lil Wayne then maybe it can work for NBA Live 10. Stuck in a heated battle with NBA 2K10, EA Sports is pulling out all the stops to market the upcoming release of NBA Live. Both titles go head to head when they hit stores at the same time next Tuesday. As part of their “urban” promotions, EA is releasing a mixtape by Mick Boogie which includes tracks from the game. You can start downloading songs from the mixtape at the official NBA Live 10 mixtape site leading all the way up to the release.


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[...] EA Sports uses Mixtape to promote NBA Live 10 [Woooha] [...]
I already played both at sneak preview events and 2k still takes it while live is more fun like an arcade game – you play it a lot though you must go with 2k again.
ironic how the NBA doesn’t want their players to display the hip hop image of baggy jeans, fitted caps, and etc,
but uses Hip Hop to promote their game,
interesting