The Coca-Cola Company, owners of Sprite, will be pushing their new Sprite Green soft drink with a strong urban campaign. Sprite Green is labeled as “the new reduced-calorie Sprite line extension, naturally sweetened, reduced, low and zero-calorie beverages sweetened with TRUVIA natural sweetener” and currently available in major markets. Sounds like the equivalent of Coke Zero. Whatever it is, the Sprite Green urban campaign launch started in a big way as it teamed up with Kanye West’s G.O.O.D. Music label for one of many upcoming events.

The event launched in Chicago, home of G.O.O.D. Music with performances by Common, Kid Cudi, GLC and everyone else on the label except for Kayne. Word is that Sprite Green will continue their partnership with various G.O.O.D. Music label artists as they go from coast to coast with various events and roll out the soft drink in more cities. No word yet if Kanye will be personally involved…although at the Chicago event they ironically mixed Sprite Green with Hennessey. For pics from the event head over to The Smoking Section.

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