If Wayne is king of the mix tape, then MC Hammer is king of Twitter and Facebook. Think that might be a stretch? Well of all the celebs and artists who use social media (including Diddy and his millions of Twitter followers), it was MC Hammer who was invited to speak at Harvard University as part of the Gravity Summit which focuses on educating entrepreneurs and marketing experts of how to make the most use of social media outlets.

At the recent conference Hammer stated ““I’m both an entrepreneur and a brand. Being in the center of my universe is important to me. That’s what Twitter lets me do…I want to get out in front of the conversation.’’

Hammer has recently resurrected his career where he previously lost millions in bad investments and declared bankruptcy. But with his recent resurgence in popularity on sites like Twitter and his hit A&E reality show, the Hammer brand is looking stronger than ever. Well maybe not gold parachute pants strong…but he’s still in a pretty good place now.