Here is the official trailer to the highly anticipated LeBron documentary which has the hyped soundtrack as well.

According to the official Nike press release:

“To pump up athletes before the game, Nike partners Island Def Jam, Universal Motown, and Interscope Records remixed some of today’s biggest hip-hop tracks with our elite NFL players to create Game Day Remixes. Every Thursday, the songs will be available for limited download on www.nikefootball.com and its available on www.itunes.com. Songs will include “Always Strapped (Nike Sport Remix)” featuring Birdman, Lil Wayne and Adrian Peterson, and “Ain’t I (Nike Sport Remix)” featuring Yung LA, T.I., Young Dro and Detroit Lions wide receiver Calvin Johnson plus more to come.”

Check out the song at the official Nike Football site. The song isn’t bad…after AP’s 3 TD performance yesterday and some nice flows on this track is there anything the Vikings’ RB can’t do?

Yup…this is it. The official trailer for MJ’s upcoming This Is It. MySpace managed to get the exclusive drop on it in HD. I swear I saw some “Smooth Criminal” dancing in the trailer…I’m there just for that. More details about the movie here.

Yea we know Serena is not hip-hop but her profanity-laced tirade during this weekend’s US Open gives her honorary hood status…plus…she’s dating Common so it’s hip-hop by association. Whatever…we just wanted an excuse to show this new Serena Nike ad where she’s looking quite good. Via: TRU

UPDATED: Kanye kinda apologizes on his blog. – Talk about an ass. He might be a genius musician but Kanye West gives more proof about what a complete jerk he is and his complete disrespect for everyone but himself. The video says it all…poor Taylor Swift never knew what hit her as Kanye steals her mic and disrespects her in front of the world. At least she can thank Kayne for turning one of her happiest moments into one of her saddest. Here is his apology that he posted on his blog…sound sincere to you? Via: NahRight

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Here is the latest collaboration between Nike and another hip-hop artist. This time it’s European hip-hop icon Dizzee Rascal who helped design these Air Max’s with the help of his creative director. he Nike Air Max 90 ‘Tongue N’ Cheek’ will be available exclusively at Nike Sportswear 1948 London on Friday, 18th September, 2009. That’s a long way to get some kicks…but might be worth it. Via: NiceKicks

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LL Cool J x NCIS: Los Angeles. If you didn’t see the interview here, LL is prepping for his return to TV as he will star in the upcoming spinoff “NCIS: Los Angeles” on Sept. 22nd. In celebration, LL has dropped a new track called NCIS: No Crew is Superior. Take a listen…it goes hard…

Pharrell x BBC. In this interview with MTV, Pharrell plays cashier at this BBC/Ice Cream store in NY and talks about the future of his brand. Via: Hypebeast