Pharrell has collaborated with The GAP for their 40th Anniversary limited edition collection called “Do The Right Thing.” The collection is designed by Pharrell and is made of recycled fabric from Pharrell’s own textile company called Bionic Yarn. Check out the pics of the entire collection after the jump. You will notice the detail like the N.E.R.D. brain logo…

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2K Sports will celebrate the 10th Anniversary of their NBA 2K franchise by bundling the video game with their all new soundtrack led by The Game’s “Champion.” The soundtrack includes everyone from Kanye West to Chali2Na. And the best part of the game? In Streetball mode you will be able to hoop it up and choose to play with rappers such as Kanye, Asher Roth, David Banner, The Game and Pitbull. Too bad you can’t unlock Taylor Swift. A good Swift vs. West 1-on-1 might do damage to his ego. Check the entire soundtrack listing after the jump…

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Daft Punk’s influence in hip-hop is no secret. Most of Activision’s promotions with DJ Hero have been centered around hip-hop but their new trailer featuring Daft Punk clearly appeals to the mainstream…and in our opinion it’s working. The game actually features eleven different Daft Punk remixes.

UPDATE: We just got word that Beyonce’s deal is worth an estimated $20 million over three years. That’s starting QB money right there….Or Yankee bench warmer money.

Beyonce was a spokesperson for Armani’s “Diamonds” fragrance but now she wants her own line. Well according to Women’s Wear Daily, B has just signed an exclusive fragrance deal with Paris company Coty. Coty is no slouch in the fragrance world as they launch everything from Calvin Klein to Adidas fragrances. No word yet on the name of Beyonce’s fragrance but she did have the following to say:

“For me, fragrance reflects a woman’s attitude and unique sense of style. While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”

How much you want to bet that this gets distributed in Macy’s?

This video was made to promote Dizzee’s upcoming custom “Tongue & Cheek” Nike Air Max that we mentioned a couple of weeks ago. Video also features the designer Ben Drury. Via: HypeBeast

You knew someone would try to make some money off of this. The anti-Kanye movement begins…or continues depending on who you talk to. Available for only 24 hours and at $9 is a pretty good price. Get them at TeeFury.

The latest Macy’s ad that is currently running on national TV. Pretty easy to see the “urban” influence of the department store with Usher, Mariah and the Queen all making appearances. Where is Diddy though?

Will.I.Am has been pushing the Pepsi brand since the beginning of the year starting with the Pepsi Superbowl ad, now Will and Pepsi drop another one this time with a couple of guests. Via: NahRight