Snoop will be taking his Doggfather status to the home of one of hip-hop’s most notorious labels, Priority as the newly appointed Creative Chairman. His job will be to relaunch Priority into the strong hip-hop force it used to be back in the days when it launched NWA, Ruthless Records, No Limit Records and Death Row. Ted Chung, Snoop’s long-time manager will become Brand Strategist for Priority, to help execute Snoop’s business vision for the label and launch a strong digital initiative.
“Starting fresh with EMI is a great feeling. It’s a new partnership, a new Priority Records, and a new Snoop Dogg: the Creative Chairman…the Boss Dogg…the Dogg Father. The business model we’ve developed will bring the musical heritage of groups like N.W.A. to the forefront” Snoop stated.
Snoop previously was part of the Priority Records family well after the break away from Death Row. It will be really interesting to see what Snoop and his creative team can bring to the table to help reinvigorate the storied label.
Excellent move. Priority has been dormant for way too long.
priority can suck a fat one – go ask rass kass he agree with me 100!!!!
A savvy business man but im not sure he can pull priority from the trenches. Its been down way too long and in hiphop what comes up goes down and then it stays down. Unless you are flava flav.
Am I the only one who says this will last about as long as Jermaine Dupri running a label? Maybe EMI thinks he can save priority but its snoop who needs saving in the first place.
you all need to stop hateing because snoop is doing something possative in his life i think he can pull it off only thing he need to do is find hot artis like this one artis name A.G. from New Orleans La. but he now lives in Tacoma Washington now . I no for a fact he woulnd be a good canadate his shit hot and body have heard this sound befor he got the look and i can see him and SNOOP do it BIG like . How 50 CENT was when he frist can in the game I GOT MY MONEY ON THAT TRUST ME I’M FOR REAL SO STOP HATEING ON PRIORITY RECORD AND SNOOP THEY CAN DO IT AND DO IT B.I.G YOU NEED TO LISTING TO HIM AND HE GOT A SONG WITH WINGO FROM JAGGAED EDGE AND LA TOYA LUCKETT AND MANY MORE THAT BAGGING SO HOLLA IF YOU INTERESTED GOD BLESS SEE YA.