According to Interscope Records head Jimmy Iovine, it all started in Malibu, CA. While the coastal town in Southern California is home to celebs such as Britney Spears and Mel Gibson it is also home to a one Andre Young…AKA Dr. Dre, and it’s where the idea for Dre’s Beats headphone line came to be. Dre, Iovine and Lady Gaga officially launched Gaga’s Heartbeats headphone line to the U.S. market this past week after weeks of anticipation built from their international release. At the press conference, Iovine talks about how he and Dre came up with the idea.

“The whole headphones thing came to life on its own. Dre and I were out in Malibu, I know some of you think Dre lives in the hood, but he has a house in Malibu,” said Iovine . “Anyway, we’re on his terrace in Malibu, and he says, ‘My lawyers want me to sell sneakers.’ I look at him and I say, ‘Fuck sneakers. Nobody cares what kind of sneakers you wear, but they would care about the speakers you use.’ And speakers turned into headphones.”

While WoooHa is still ecstatic to see Dre in the press and taking advantage of his brand name we just hope that his lawyers tell him to finish “Detox” next.