Vanilla Ice x Castle Light. In case you ever wondered how Robert Van Winkle aka Vanilla Ice still makes money these days, just head on over to South Africa, turn your TV on and you will see this.

Adidas is trying to challenge Nike with their new high concept “It’s On Me” ad campaign. Check the first ad rolling out now featuring Derrick Rose, KG and Dwight Howard just to name a few. Via: BallerStatus

Xzibit x Bad Lieutenant. Xzibit expands his acting horizons by taking a major role in the upcoming movie Bad Lieutenant with Nicolas Cage (view trailer). Check this movie clip of the two sharing a nice moment while dumping a dead body. Movie hits theaters November 20th.

DJ Bobbito Garcia x Pro Keds. DJ Bobbito Garcia has a nice little shoe deal with Pro Keds to celebrate the 30th anniversary of their classic Royal Flash. The Royal Flash mid, designed with Bobbito’s help will be featured in four new colorways and available October 28th, 2009. Check out pics of the kicks after the jump. Via: Format

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Major album releases these days are taking a page out of movie marketing with the rise of “teaser” ads and online trailers. Here is the latest by Rihanna which she posted on her Twitter and official website. Yes..”The Wait is Ova.” New album drops November 23rd. We can’t wait to see what other marketing ideas the label will come up with for this one.

Seems like publishers are handing out book deals to rappers like no other these days. Now Mr. Fugee himself, Wyclef, jumps on the hip-hop book train as he announced with publisher Harper Collins an upcoming autobiography. The name of the book is still being decided but according to the official press release  the memoir will chronicle Wyclef’s childhood in Haiti, his migration to Brooklyn, NY and his rise into pop culture as a member of The Fugees.

“I am so happy to share my journey which took me from the hut to the projects to the mansion,” said Wyclef Jean. “I am just getting started and feel so excited about It Books publishing the early stories from my life.”

No word yet on release date but the book will be co-authored with Anthony Bozza who helped pen Eminem’s book “You Say I Am.” Via: HighbridNation

Redman x Casio. The Casio G-Shock team has teamed up with Redman for this limited edition G-Shock watch in its all-red colorway. The watch is part of G-Shock’s “Youth Movement” line which includes other designs by Mr. Cartoon and skater Todd Jordan.

“G-Shock is tough and durable, but still raw to the core. I wanted a model that I could wear on my wrist with confidence… To me, the color red represents taking it to the maximum, just like when I hit the stage. I give my fans my all at live shows—stage dives, all the hits, and the best performance they’ve seen.” – Redman

The Redman G-Shock will be available for a limited time. No word yet on pricing or availability. Check the official site for more details.

The latest single from Alicia Keys’ upcoming album “The Element of Freedom” which hits stores December 1st.