Michael Jackson x This Is It. While MJ’s This Is It is projected to have one of the biggest opening weekends in film history, not all Michael Jackson will be showing up to support it. In fact, an entire anti-This Is It campaign and website has been launched by MJ fans claiming that the pressures and grueling demands of the planned “This Is It” concert tour where what ultimately led to his death and AEG, the promoters of the tour and producers of the film, didn’t care what happened as long as they made their money.

The official campaign has been labeled This Is NOT It…the video pretty much explains it all or you can go to their official site for more details. I’m sure Sony Pictures isn’t worried about this though…just more free publicity for them.