Cinemax, the HBO owned cable movie channel and labels including Interscope and Atlantic Records have formed a partnership to exclusively air music videos on the movie channel. The deal came out as cable channels fight more and more for exclusive content to differentiate themselves from the competition and hip-hop labels look for unique and cost efficient ways to market their artists. As many of you remember, Cinemax debuted Eminem’s music video “3 A.M.” right before a showing of the horror/thriller movie The Strangers.

The response and the added publicity for both the cable channel and the label was so positive that Cinemax continued this program with Atlantic Records and Maino’s new single “Let’s Make A Movie” (video shown after the jump – NSFW). While it was the King of Pop Michael Jackson himself who laid the ground work for music videos to be featured on major networks outside of MTV &VH1, today is a whole new ball game as non-music based cable networks and online sites fight it out with music content sites and channels for the coveted “debut” music video rights.

My prediction for the future…ESPN starts rolling out music artist promotions and tie-ins the way they do with movies. “And now…the Little League World Series brought to you by Bow Wow.”

None Found