Diddy x Home Shopping Network. Diddy and the Home Shopping Network, or as those 50 year old mom’s like to call it, HSN, have struck a major distribution deal for the Sean John fragrance line in time for Holiday shopping. Diddy will actually appear on HSN to unveil his men’s fragrance collections Unforgivable and I Am King, and women’s fragrance collection Unforgivable Woman during two special shows on Monday, November 30 at 11:00pm ET and Tuesday, December 1 at 1:00am ET.
“With the help of HSN, I’m going to be coming to your living room for the holidays,” says Combs. “I can’t wait to show HSN’s viewers my lineup of Sean John Fragrances for men and women. It’s the perfect time to shop for the holidays.”
This is the first time that any Sean John product has been sold through HSN and the first time Diddy will make an appearance. Once considered a network for moms and old folks, HSN has been on a roll during the tough economic times as consumers look for deals and a convenient shopping experience. Revenue actually increased for the network in 2008 to $45.5 million so it’s no surprise that Diddy wants a piece of that.
It would be ignorant for haters to make fun of Diddy for appearing on HSN and hawking his products….some how he always manages to laugh his way to the bank and this is no exception. I expect this to open the doors for other celebs and artists to sell their products on the network as well. Maybe Weezy selling some limited edition Styrofoam cups. Via: HipHopPress
Keep bringing the heat – my new favorite site.
Thanks. For all the other faithful WoooHa Warriors out there hope you notice that our content is shifting a little to focus more on the overall business and marketing trends in hip-hop. I’m trying to stay away from posting all the same stuff all the other blogs are posting about and bring our own unique angle and flavor to the latest news. Let me know what you all think! Appreciate the feedback.
I don’t really check out diddy’s music and the whole bad boy family, but I respect the business man in him!
Also appreciate this site, cuz like you said, it’s different from others blogs. Good strategy! Keep up the good job my dude.
[...] x Home Shopping Network. As reported last week, Diddy and the Home Shopping Network struck a major distribution deal for the Sean John fragrance [...]