Dr. Dre x Best Buy. Dr. Dre continues to make ground breaking moves, but this time it doesn’t have to do with his music production. In a revolutionary partnership, Dre and Best Buy have announced they will be creating an in-store retail space endorsed by Dre called “Club Beats” which will showcase and sell DJ equipment, mixing software, turntables, laptops and plenty of Beats by Dre headphones. To help promote the new Club Beats, Best Buy will host VIP events with Dre, Lady Gaga and Will.I.Am. No coincidence they are all Interscope artists as the deal was brokered by Jimmy Iovine.

According to Billboard, seven stores will feature a full “experiential” Club Beats area, with a spectrum of products while 300 stores will features an “interactive” area, with similar options but slightly fewer products to try out. All remaining stores will include a “core” Club Beats area, with a product selection, merchandising signage and customer service assistance but less of a focus on interactivity.

Now it looks like Dre will have even more retail space to market “Detox” whenever it comes out. Signage in Club Beats will include Dre’s image and likeness. No other artist, in hip-hop or any other music genre can claim they have had a dedicated retail space branded after them. Dre Day will be every day at Best Buy.