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UPDATE: The numbers are in and they aren’t looking good. According to reports DJ Hero has sold approximately 120,000 units across PS3, Xbox360, Wii and PS2. This is well less than half of what Rock Band did at the same time period. Hopefully though with the Holiday season approaching that sales will pick up. It’s sad though when you can honestly say that 50 Cent’s Before I Self Destruct has sold more in one week than what DJ Hero has done in almost a month. Here’s hoping for the best…
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Despite all the hype surrounding DJ Hero (yes please make sure to enter our contest for a DJ Hero on Wii) it looks like consumers are tightening up their spending for the Holiday season as analysts call sales of the video game “modest.” While no official numbers have been released it doesn’t take a professional to interpret that “modest” is something that game developer Activision does not want to hear. Add in the fact that Activision declined comment on the projections and it’s not looking too good.
Usually gaming companies are quick to boast their first week numbers to the press. Activision has been fighting negative projections from the start though as unit projections for the game were slashed in half by analysts pre-street. According to Lazard Capital Markets analyst Colin Sebastian, consumers are “showing price sensitivity” toward games with price points greater than $100.
DJ Hero is Activision’s key Holiday 2009 title as they spent millions in outdoor, TV, radio and online advertising and will continue to push their media campaign throughout the end of December. Even with the backing of heavyweights Jay-Z and Eminem in TV and online ads and the Renegade Edition, perhaps the high price point and the limited space consumers have in their living rooms from all the Guitar Hero and Rock Band is finally getting to them.
Maybe a Holiday Concert with Jay-Z and Eminem Part 2 is needed to revive the game as we head into December. I’m pretty sure for the right price they would be up for it.
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blame it on the recession!
Sup Manu – yea I think it’s part recession and just part the fact like what E-Rod is saying. Although spinning on the 1s and 2s is a lot of fun in real life you can’t “Rock out” to it in your living room the way you can with other musical instruments.
I agree and great write up. People dont want all this sh!t in there living rooms anymore. And not like you can rock out with turntables like you can with drums or a guitar.
[...] Eminem & Jay-Z promotion not helping slow DJ Hero sales [...]
[...] can confirm with various unofficial sources inside Activision that despite weak sales, the DJ Hero brand will continue to roll out a “DJ Hero 2″ game. No time table has been [...]
[...] can confirm with various unofficial sources inside Activision that despite weak sales, the DJ Hero brand will continue to roll out a “DJ Hero 2? game. No time table has been set for [...]