In a undisclosed multi-million dollar distribution deal, MTV Networks has acquired the exclusive U.S. TV rights to the MJ documentary This Is It. As part of the deal all MTV sister networks including VH1, BET and Palladia will have rights to air the film in its entirety.

This is not a surprising move for the music channel as they continue to push for traditional music centered programming to get back to the core young adult music listening demo vs. the past programming that favored young females and reality show lovers. Via: Billboard