During the Country Music Awards the host poke fun at the Kayne West/Taylor Swift incident. Press play to see the old guy do his best impression of the Louis Vuitton Don. It was East Coast vs. West Coast in the mid 90′s could there be a beef between hip hop and country music in 2010?

Diddy shows his comedic side with Jimmy Kimmel. He discuss Ciroc, Dirty Money and his I Want To Work For Diddy 2 show. He creates a new Ciroc drink called the “Jimmy Kimmel” the ingredients are Diet Snapple and Ciroc Vodka.

Rakim x Zoo York Parternship In release of his new album The Seventh Seal which hit stores November 17th, Rakim partners with Zoo York for a limited edition skateboard deck that will come packaged with the new album. Available in December at selected retail outlets fans can also make purchases at ZooYork.com and Rakim.com.

Cîroc Vodka should be selling a million cases next year with these two new flavors Coconut and Red Berry.

Rihanna’s new album Rated R to be released November 23.  Check out the photo shoot for her album packaging.

Alicia Keys drops “The Element Of Freedom” on December 15. Jay-Z makes an appearance on the track  Empire State of Mind Part 2, the sequel will feature a new verse from Hova.