Archive for November, 2009

Nov
36

CONTEST: Win DJ Hero on Wii


UPDATE: Thanks to everyone who submitted for the DJ Hero contest. It is now officially closed. A winner will be notified via e-mail end of day today (Wed Nov 25th) and announced on WoooHa on Monday November 30th. Keep checking back for new contests!
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That’s right. WoooHa has partnered with Activision for this official contest as we are giving away one DJ Hero game system (that means the game and turntable) on the Wii to a lucky WoooHa reader out there. No strings attached…well actually all you have to do is pledge your undying allegiance to WoooHa and promise to read it every day and tell your friends to read it three times a day.

Ok here is all you really need to do to enter:

1. Leave a comment in this post: If you were a DJ what would your DJ name be and why? If you already are a DJ then use your name and tell us how you came up with it.
2. Include your e-mail that you can be reached at in the comment form

One lucky winner will be chosen at random. The winner will be notified via e-mail by end of day next Wednesday.That’s it! Now go for it and take a look at some more videos for inspiration.

Nov
0

MOVIE TRAILER: Ninja Assassin (Red Band Trailer)


Not for the faint of heart. It’s a blood bath in ninja town with this new Restricted Red Band trailer. The perfect Thanksgiving movie for the whole family as it opens today. Also make sure to check out the promotion that Xzibit and DJ Whoo Kid did for the movie.

Nov
4

Diddy’s new Sean John distribution method – The Home Shopping Network

Diddy’s new Sean John distribution method – The Home Shopping Network

Diddy x Home Shopping Network. Diddy and the Home Shopping Network, or as those 50 year old mom’s like to call it, HSN, have struck a major distribution deal for the Sean John fragrance line in time for Holiday shopping. Diddy will actually appear on HSN to unveil his men’s fragrance collections Unforgivable and I Am King, and women’s fragrance collection Unforgivable Woman during two special shows on Monday, November 30 at 11:00pm ET and Tuesday, December 1 at 1:00am ET.

“With the help of HSN, I’m going to be coming to your living room for the holidays,” says Combs. “I can’t wait to show HSN’s viewers my lineup of Sean John Fragrances for men and women. It’s the perfect time to shop for the holidays.”

This is the first time that any Sean John product has been sold through HSN and the first time Diddy will make an appearance. Once considered a network for moms and old folks, HSN has been on a roll during the tough economic times as consumers look for deals and a convenient shopping experience. Revenue actually increased for the network in 2008 to $45.5 million so it’s no surprise that Diddy wants a piece of that.

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Nov
3

Marketing Gone Wrong: The 50 Cent x Taco Bell Publicity Stunt

Marketing Gone Wrong: The 50 Cent x Taco Bell Publicity Stunt

50 Cent x Taco Bell. As reported yesterday, after a year of court deliberations and dealings, 50 Cent and Taco Bell finally agreed on paying the artist an undisclosed settlement for using his name and likeness and for making him the “star of a nationwide campaign” without his permission. For Taco Bell, what started as a fun publicity gimmick back in June 2008 quickly  turned sour as Taco Bell execs never realized how serious 50′s legal team would take the stunt.

I’m pretty sure that every lawyer in the office at Taco Bell and the PR reps responsible for the idea were well aware of 50 Cent’s marketing power…what they failed to notice were how protective 50′s legal team was of this branding power. 50 Cent is no fool. Yes he made millions from Get Rich or Die Tryin’ but he had and continues to substantiate his income through marketing and branding his image and the 50 Cent name.

If Taco Bell dared use his name in public for a campaign…50 wanted to be paid for it as his name was now tied to the fast food joint.

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Nov
1

The 26 pound Michael Jackson Opus book

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Perfect for bicep curling and for knowing everything there possibly is to know about Michael Jackson comes the official Michael Jackson OPUS book. The book officially costs $250, weighs 26 lbs., is 400 pages long (at least that’s less than KRS-ONE’s book) and features never-before-seen photos that come to life with music and video using augmented reality.

All you have to do is hold the 26 lb. book up to your computer’s webcam while it is on michaeljacksonopus.com. I’ll be sure to buy one of these as I’ll need to work out from that Thanksgiving meal.

Nov
1

ALBUM ART: Young Money – “We Are Young Money”

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The Weezy Clan is finally set to launch their album “We Are Young Money” in time for the holidays. Get it December 21st…the perfect stocking stuffer for your kids.

Nov
1

VIDEO: Lupe Fiasco x Hewlett Packard extended commercial

Lupe Fiasco x HP. The original TV commercial featuring Lupe Fiasco, Kenna and Alexandra Cousteau was so good that HP just dropped this extended re-mix version. Ok maybe no re-mix but it is extended…the original was a :30 second spot and this new one is 1 minute. Check Episode 4 of Lupe’s climb to Kilimanjaro as part of HP’s campaign after the jump…
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Nov
6

Eminem & Jay-Z promotion not helping slow DJ Hero sales

Eminem & Jay-Z promotion not helping slow DJ Hero sales

UPDATE: The numbers are in and they aren’t looking good. According to reports DJ Hero has sold approximately 120,000 units across PS3, Xbox360, Wii and PS2. This is well less than half of what Rock Band did at the same time period. Hopefully though with the Holiday season approaching that sales will pick up. It’s sad though when you can honestly say that 50 Cent’s Before I Self Destruct has sold more in one week than what DJ Hero has done in almost a month. Here’s hoping for the best…

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Despite all the hype surrounding DJ Hero (yes please make sure to enter our contest for a DJ Hero on Wii) it looks like consumers are tightening up their spending for the Holiday season as analysts call sales of the video game “modest.” While no official numbers have been released it doesn’t take a professional to interpret that “modest” is something that game developer Activision does not want to hear. Add in the fact that Activision declined comment on the projections and it’s not looking too good.

Usually gaming companies are quick to boast their first week numbers to the press. Activision has been fighting negative projections from the start though as unit projections for the game were slashed in half by analysts pre-street. According to Lazard Capital Markets analyst Colin Sebastian, consumers are “showing price sensitivity” toward games with price points greater than $100.

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