Diddy x Ciroc. Diddy is never one to miss a marketing opportunity as he promotes the new Ciroc flavors on “Ellen.” Diddy and Ciroc have done this deal the right way…give an artist an equity stake rather than a flat endorsement fee and you will see them go the extra mile to push your product.

Otherwise you get your TV ad, your online banner, you exclusive music video and that’s it. Same thing every one else is doing. But Diddy…he doing big things with Ciroc and making more money for himself in the meantime.