Far East Movement x Chester French x LMFAO x Pepsi. Pepsi is urban right? It’s hip…it’s cool. Continuing with its urban marketing efforts, Pepsi has launched a user generated online campaign called “Ultimate Refresh.” Basically users can take video clips of artists such as LMFAO, Far East Movement and Chester French and mix them all up on Pepsi’s Digital Mixing player.
The user generated videos can then be uploaded on to UltimateRefresh.com which are then judged by Will.i.am, who will produce a final song and video incorporating his favorite user-generated content into a remixed version of LMFAO’s “La La La.” Video above is a sample of one of these “Ultimate Refresh” video mixes.
These artists are all one hit wonders. Way to go Pepsi!
I think its a great idea. For a group like Far East Movement to get this level of exposure is huge. Otherwise they are always stuck behind with out the big support. Bravo to Pepsi for this!