Steve Stoute, the marketing go-to-guy in the industry and head of Translation Advertising (which he runs with Jay-Z), sits down to discuss what’s the latest for Translation, the deals he brokered for Mary J. Blige, and marketing deals with Jay-Z and 50 Cent.

As one of Forbe’s Top 40 under 40, Stoute continues to push hip-hop into mainstream marketing and has become one of the most powerful urban marketing execs in the advertising and marketing industry.