Timbaland x WWE Raw. Here is Timbaland’s appearance on WWE Raw where he continues to push his album Shock Value II. More of these integrated promotions between artists and original content programming continue as labels find alternatives to promote vs. hard media dollars. Question is though how effective are these promotions? Are WWE fans really the right demo who would buy Tim’s album to begin with? Via: Mr. World Premiere

Any true PE fan will be crying when they see this video and how far Flava Flav has fallen off. Terminator X would be ashamed. Check it after the jump to see what I mean.

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Pharrell’s BBC / Ice Cream line continues as the premiere artist-created street wear line around. Here is the Spring 2010 collection which includes a nice New Era collab as well. Via: CtotheJL

Mario x PETA. And another one. I swear we don’t work for PETA…they just keep sending us more and more of their latest ad campaigns that all target urban lifestyle consumers. And now if you were EVER wondering what Mario has been up to now you know.

Diddy x Ciroc x Mastercard. Diddy continues to bring his marketing genius to Ciroc as his latest New Years publicity stunt is a partnership with Mastercard and the NY Taxi and Limousine Commission. Ciroc will be distributing Diddy inspired Mastercards to citizens of New York that are good for a $15 cab ride between 11PM and 3AM on New Year’s Eve/Day.

Only Diddy would be able to pull off something this creative that both promotes his “good-will” image and his Ciroc Vodka at the same time. We look forward to similar marketing tactics and cross promotions with Ciroc when Last Train to Paris finally gets its release date.

Beyonce x Heat. Here is the full :30 TV spot for Beyonce’s new “Heat” perfume ad campaign. Seems like Beyonce will do whatever it takes to make sure she is endorsing some kind of product even if it means creating more of her own. I agree with some of our readers that “Fierce” might have been a more appropriate name but what do I know? I just use Johnson Baby Powder and Cool Water cologne. Make sure to check the print ad currently running in national print magazines as well. Via: Bossip

RZA x Repo Men. RZA continues his push into film as he co-stars alongside Jude Law and Forest Whitaker in the sci-fi action thriller Repo Men. Check the Red Band Trailer here which is NSFW but always worth the risk. Just don’t blame us. Blame Ol Dirty Bastard. Repo Men is for the kids. Movie hits theaters April 2, 2010.

Kid Sister x PETA. PETA has signed on Kid Sister as an official spokesperson as the organization increases efforts to educate urban lifestyle consumers. PETA also recently enlisted Sean Kingston in the fight against fur as well. Me thinks PETA will have to get the support of some heavy hitters for this to be an effective campaign though. Via: Rap-Up