Coming from the LA Auto Show which was a couple weeks back, rumor has it that Cadillac has been on the hunt for a new hip-hop spokesperson to help launch their CTS-V Coupe and a new flagship model. The rumors were confirmed that Cadillac will “premiere” their new flagship dubbed the XTS in next month’s Detroit Auto Show but no word on who the new spokesperson is or if there really will be one.

Common currently has a promotional deal with Cadillac which included print and TV advertising but will his deal be extended or are they looking for someone else to carry the load to launch the XTS? With Queen Latifah handling the Ford Mustang duties and Diddy wrapped up with Ciroc what other broad-appealing artists out there are big enough to take on an auto partnership? No…don’t say Kanye West.