Diddy x Ciroc x Mastercard. Diddy continues to bring his marketing genius to Ciroc as his latest New Years publicity stunt is a partnership with Mastercard and the NY Taxi and Limousine Commission. Ciroc will be distributing Diddy inspired Mastercards to citizens of New York that are good for a $15 cab ride between 11PM and 3AM on New Year’s Eve/Day.

Only Diddy would be able to pull off something this creative that both promotes his “good-will” image and his Ciroc Vodka at the same time. We look forward to similar marketing tactics and cross promotions with Ciroc when Last Train to Paris finally gets its release date.

• Ciroc Vodka website revamped by Diddy
• Ciroc’s new drink called “The Diddy”
• Diddy’s high concept “Last Train to Paris” website
• VIDEO: Diddy pushes new Ciroc flavors on “Ellen” show
• Diddy extends business role with Ciroc Vodka