Snoop Dogg x Sirius/XM. It was only a matter of time before The Doggfather invaded the satellite radio airwaves. Sirius/XM have just announced a joint partnership with Snoop that will give the current Priority Records captain his own radio channel. Snoop Dogg Nation will be a week-long, commercial-free channel featuring music, interviews and specials celebrating the career of the hip-hop icon, from his early days with Dr. Dre to his newest album, Malice N Wonderland.

According to the official press release the limited-run channel will launch on Monday, December 14 at 12:00 pm ET and will run until Sunday, December 20 at 10:00 pm ET on SIRIUS channel 40 and XM channel 67. Even though the channel will only be for a week long it’s still a nice publicity move as Malice N Wonderland just released yesterday. Expect to see more of these “pop-up” satellite radio channels as artists find new ways to promote their music.