Russell Simmons x Oxygen. The cable network which caters towards females 18-54 and is famous for reality programming such as “The Bad Girls Club” is now bringing in Uncle Russell into the mix. “The Russell Simmons Project” will follow the female assistants of Russ as they manage his “business deals… family life, party planning and love life.”

“Throughout my career I have surrounded myself with people smarter than me,” Simmons said. “This show will let them shine and provide insight into how we build our empire from the inside out.”

The show is currently in development and set to air in 2010. We think this will be a good move for Russell as his business dealings for the most part have been kept out of mainstream publicity compared to someone like Puffy. It will be nice to see all that Russell is doing aside from hooking up with hot women taller than him.