B.o.B. x ESPN. B.o.B. might not be a household name…yet…but he sure has landed some major promotional deals this year that has given him million of dollars worth of media exposure. First he was part of Nintendo’s DS ad campaign, and now he is one of ESPN’s main hype men for their Bowl Week promotional campaign. Look for 2010 to be a big year for B.o.B. not just with his promo activity but more important, with his music.

• Video: B.o.B.’s “Created a Monster” in Nintendo DS ad
• Video: ATL rapper B.o.B. in LRG photo shoot
• MUSIC VIDEO: B.o.B. – “Nothin’ On You” ft. Bruno Mars
• VIDEO: B.o.B. x Reebok “Re-Mix” TV commercial
• The B.o.B. x New Era fitted cap