Beyonce x Heat. Here is the full :30 TV spot for Beyonce’s new “Heat” perfume ad campaign. Seems like Beyonce will do whatever it takes to make sure she is endorsing some kind of product even if it means creating more of her own. I agree with some of our readers that “Fierce” might have been a more appropriate name but what do I know? I just use Johnson Baby Powder and Cool Water cologne. Make sure to check the print ad currently running in national print magazines as well. Via: Bossip