Jadakiss x Coogi. Check this Behind-the-Scenes video from a recent COOGI photo shoot with D-Block/Def Jam artist Jadakiss in Manhattan. The images will be used in a new advertising campaign by the fashion house beginning Holiday 2009. Biggie would be proud. More details about their new ad campaign coming soon.
Dec

Jadakiss does a song about Coogi and next thing you know he is modeling for them. Hmmmmm….
I like it. They are doing it the right way by paying tribute to Biggie in their advertising. That’s smart in my book. Everyone remembers Coogi.
[...] Props to WOOOHA [...]
Smart marketing, almost like it was planned. and to give respect to Big as well. This will ensure Coogi stays relevant for along time.