The marketing for Def Jam’s Rapstar goes into full swing heading into the holiday season with this new trailer which plays more like a TV spot/teaser. The hip-hop heads will notice the cameos from Esso, Just Blaze and more. Check out the newly expanded site DefJamRapstar.com for more info.

The publishers need to be careful about the price point on this one. DJ Hero’s above $100 price point really hindered it from taking off as gamers become more choosy about what plastic instruments enter their homes. Via: The Koalition